Hooray! It's another (real) minifigure! And he's not from Episode I, either!
This Imperial Officer may or may not be General Veers. Lego doesn't specify his name, but he looks awfully similar.
Lego Imperial Officer:
(with a two-sided head):
General Veers, as seen in Episode V:
For more information about Imperial Officers or General Veers, see Wookieepedia.
For parts information for this build, see Bricklink.