A look at the use of gender in the models of the Father's Day 2008 catalogue from Brookstone:
In each of the groups of pages mentioned below, I have counted the number of pictures for various products using either male or female models.
For example, looking at the pages from the cover through page five, there were multiple pictures of hammocks, 4 of which showed men lounging on hammocks, 0 of which showed women lounging on hammocks.
Cover to page five
Hammocks: 4 men, 0 women
Single-person water sports game: 1 man, 0 women
Double-person water sports game: 1 double (photo of 1 man + 1 woman), 1 of 2 men
Single-person pool lounger: 1 man*, 12 women
Double-person pool lounger: 3 doubles, 1 man, 1 woman
Motorized inflatable pool devices: 1 double, 3 men, 0 women
Pool-side shower: 0 men, 1 woman
Rolling cooler: 0 men, 2 women
Hammocks: 1 double**
*Man shown in small inset photo carrying chair over shoulder.
**Man shown in hammock, woman shown standing by his head with a glass of darkly-colored beverage.
Grills and golf: all men (plus one more man in hammock)
Devices for use in the home: all women
Photo devices: 1 double, children
Electronic media equipment: 1 man, 0 women
Mattresses and sleep products (no pillows): 1 double, 0 men, 9 women
Personal grooming: 4 men, 0 women
Massage/relaxation: 2 double, 2 men, 4 women
Exercise equipment: 3 men, 10 women
Bathrobes: 1 double
Pillows/blankets: 1 double***, 1 man****, 3 women
***Picture shows man snoring and woman with hands over her ears.
****This picture is for a pillow to stop snoring.
I will not make any notes about race, since every single model is white. Also, only 8 of the many pictures of women show brunettes--the rest are blondes.
I will let you draw your own conclusions.