Well, at least they're honest in stating their opinion, including the fact that they think that all other cross-trainers (are they talking about elliptical machines? human trainers? shoes?) suck.
I visited the ElliptiGO website to see if maybe there was more to this ad, like maybe they're talking about cross-trainers that suck money or electricity or something else, but no, this is it.
How interesting that they're not trying to market their product as fantastic or amazing, simply that it doesn't suck. Granted, it looks super fun, and I would love to try one, but all the same, it's a curious advertising approach.
Ad found on page 110 of the May 2013 issue of Runner's World.
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